Description

Ongoing Design Support That Grows With Your Brand.

Auracraft Design’s Creative Retainer Service offers flexible, priority professional design solutions tailored to your monthly business needs. Stay ahead with fresh, consistent branding, all for a flat monthly fee.

 

Perfect for:

• Entrepreneurs scaling their brands.
• Small to medium-sized businesses running frequent marketing campaigns.
• Organizations prioritizing consistent branding across all platforms.

 

What’s Included in the Creative Retainer Service

20 Creative Hours per Month

1. 1. Access to a professional design team for up to 20 hours of creative work each month.
   2. Flexible allocation for tasks like social media graphics, website updates, or marketing campaigns.
   3. Based on task complexity and prioritization. Typical tasks like graphics or updates are completed within 1–7 business days. 
   4. Larger projects may take longer but are scheduled within the monthly hours.
   5. Hours are reallocated as needed for social media graphics, website updates, or campaign assets.

Social Media Graphics

1. 1. Custom designs for platforms like Instagram, Facebook, LinkedIn, and more.
   2. Static graphics (e.g., posts, banners): ~30 minutes to 1 hour each. With a turnaround of 1–2 business days each.
   3. Multi scene graphics (e.g., stories, carousels): ~1–2 hours each. 10 graphics typically use 6–10 hours/month. With a turn around of 2–3 business days each.
   4. Up to 10 graphics delivered within the first 10–14 business days of the month, depending on client priorities.

Website Updates

1. 1. Regular updates to your website, such as refreshing banners, adding blog posts, or making minor tweaks which includes:
      1. Banner updates or small tweaks: ~30 minutes–1 hour per task.
      2. Blog post formatting and uploads: ~1–2 hours per post.
      3. Adding new sections or tweaking layouts: ~2–4 hours per task.
      4. Typical monthly usage: 4 hours/month.
   2. Ensures your site stays fresh, functional, and aligned with your branding.

Marketing Campaign Asset Development

1. 1. Full creative support for one marketing campaign per month.
   2. Includes landing page designs, email templates, and promotional graphics.
   3. Marketing Campaign Asset Development allocated hours:
      1. Landing page design: ~4–5 hours.
      2. Email templates (1–2 emails): ~2–3 hours.
      3. Campaign graphics (e.g., promotional posts): ~2–3 hours.
   4. Full campaign assets delivered within 7–14 business days, depending on scope and client feedback.

Bi-Weekly Consulting Calls

1. 1. Two 1-hour strategy calls per month to review completed tasks, plan upcoming projects, and brainstorm new ideas.
   2. Stay aligned with your business goals and get expert advice tailored to your brand.
   3. Scheduled bi-weekly based on mutual availability.
   4. Immediate action items are prioritized and added to the task queue.

End-of-Month Report

1. 1. A detailed summary of tasks completed, hours used, and recommendations for the next month.
   2. Delivered within the first two business days of the following month.
   3. Preparing and formatting the report: 1 hour/month.

Priority Task Management

1. 1. All tasks are scheduled and delivered within agreed timelines, ensuring you meet your deadlines.
   2. Time is included as part of the 20-hour allocation.
   3. Tasks are scheduled based on urgency, with smaller requests (e.g., minor updates or graphics) delivered within 1–3 business days.

 

What’s Not Included in the Creative Retainer Service

While our Creative Retainer Service is designed to meet most of your ongoing design and branding needs, there are some areas we don’t cover to ensure we stay focused on delivering exceptional creative work:

Legal and Financial Documents

1. • Tasks like drafting contracts or invoices are outside our expertise. 
   • We recommend working with a legal or financial professional to handle these needs.

Advanced Business Strategy Consulting

1. • While we’re happy to guide your branding and marketing efforts, in-depth business strategy or operational consulting is best handled by specialized advisors.

Technical Website Support

1. • For tasks like server management, hosting issues, DNS related, or other IT-related concerns, these fall outside the scope of our Creative Retainer Service. 
   • However, if you’ve purchased a hosting package through us as part of your website design, you can reach out to our support team. 
   • Support team are available to address your Technical Website related concerns at no additional cost, as included in your hosting package, We ensure your hosting needs are well taken care of!

Full Website Redesigns or Complex Web Development

1. • Our service focuses on updates and tweaks to your existing website.
   • If you need a full redesign or advanced development, check out our Custom Website Design Service.

Video Production or Advanced Animations

1. • While we create stunning visuals, full-scale video production, motion graphics, or 3D animations are not included.
   • We’d be happy to recommend a trusted video production partner if needed.

Social Media Account Management or Customer Service

1. • We create engaging social media graphics, but tasks like posting content, responding to comments, or managing messages are outside the scope of this service.

Printing and Production Services

1. • We deliver print-ready designs, but the physical production of materials like business cards or brochures, and coordination with third-party printers, isn’t part of this service.

Projects Beyond 20 Monthly Creative Hours Without Add-Ons

1. • Each month includes up to 20 creative hours, perfect for tasks like social media graphics, campaign assets, or website updates.
   • For larger projects, such as a full set of marketing materials (e.g., brochures, flyers, and posters), additional hours can be purchased through our add-ons.

New Branding Projects

1. • This service is designed for ongoing creative support.
   • If you’re looking to create a brand from scratch or undergo a complete rebrand, our Brand Identity Package is the perfect fit.

 

The Benefits of a Creative Retainer

• Consistency You Can Rely On: Your brand will stay fresh and relevant across platforms.
• Cost-Effective Design: Access professional creative talent without the overhead of hiring in-house staff.
• Tailored to Your Needs: Monthly hours are flexible and allocated based on your business goals.

 

How It Works

Kickoff Call

Discuss your goals, campaigns, and monthly priorities.

Task Submission

Submit requests via email or project management tools.

Execution

Our team delivers your tasks within agreed timelines.

Monthly Review

Receive a detailed report and recommendations for the next month.

 

Frequently Asked Questions

Q: What happens if I don’t use all 20 hours in a month?

A: Unused hours don’t roll over, but you can adjust priorities mid-month to focus on what’s most important.

Q: Can I request additional tasks?

A: Absolutely! Tasks beyond the included hours are billed at $150/hour or you can purchase an add-on for additional hours.

Q: Do you offer flexibility in hour allocation?

A: Yes, hours can be reallocated each month based on your needs.

Q: Are turnaround times included in the monthly rate?

A: Yes! All turnaround times are included in your monthly retainer fee, as long as the requested task fits within the allocated 20 creative hours. For example:

Small tasks, like social media graphics, are typically completed in 1–3 business days.

Larger tasks, like campaign assets or landing pages, may take 7–14 business days.

We prioritize your requests to ensure timely delivery based on task complexity and available hours.

Q: What happens if I submit a request at the end of the month, like on the 30th?

A: No problem! If you have hours remaining, we’ll begin your request immediately and complete it within the usual turnaround time (e.g., 1–3 business days for smaller tasks).

If your request exceeds the remaining hours or requires more time than the current month allows, we’ll continue seamlessly into the next month’s retainer hours.

For urgent needs or faster completion, you can purchase additional hours or upgrade to our Priority Support Add-On for a guaranteed 24-hour turnaround on smaller tasks.

Q: Can I get tasks completed faster than the standard turnaround time?

A: Absolutely! For urgent requests, we offer:

Priority Support Add-On: For $1,000/month, this guarantees 24-hour turnaround on smaller tasks.

Additional Hours: Add 10 extra creative hours for $750, which can be used for rush tasks or larger projects.

Q: Can I request multiple tasks at the same time?

A: Yes! You’re welcome to request multiple items within your Creative Retainer Service. We’ll prioritize tasks based on urgency, deadlines, and your remaining creative hours. If the total workload exceeds the 20-hour monthly limit, you can either prioritize key tasks or purchase additional hours to ensure everything is completed within the month.

Q: How are multiple requests scheduled?

A: We’ll create a clear timeline for each request based on its complexity and turnaround time. Smaller tasks, like social media graphics, are typically completed first (1–3 business days), while larger projects, like landing pages, may take up to 7–14 business days. You’ll always know when to expect each deliverable.